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Display Advertising.
Programmatic Display

All you need to know with our RTB/Programmatic eBook!

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YOUR BEGINNER’S GUIDE TO RTB & PROGRAMMATIC INCLUDES:

  • What are programmatic advertising and real-time bidding?
  • What does the process involved?
  • Hints and tips for a successful strategy, and more…
  • And more…

Our expert team utilise a range of programmatic targeting methods to ensure your ads are delivered to the right audience at the right time.


What is programmatic advertising?

Programmatic advertising is automated real-time bidding used for display and video. It is different to the standard display advertising service we offer within AdWords, as by utilising programmatic you have access to additional online inventory through 30 SSPs (Supply-side Platforms), rather than the 1 SSP used by Google (DoubleClick Ad Exchange).


SEO Uncovered - Chapter 1 Strategy Download


The potential audience reach covers 96% of online inventory, and the range of targeting methods available enables the development of focused campaigns in which ads appear to a very specific, highly relevant audience.

Our range of targeting methods include:

  • Contextual – targets pages that are based around specific topics, either in your industry or your target customers’ interests.
  • Placement – targets specific websites or pages.
  • Demographics – targets audiences based on specific demographics including their age, career, parental status, education, employment, gender, relationship status and social class.
  • Demographics – targets audiences based on specific demographics including their age, career, parental status, education, employment, gender, relationship status and social class.
  • Geographical – targets users according to their geo-location by targeting either; a specific location, a radius around a specific location or at postcode level.
  • Remarketing – targets users who have previously interacted with your website.

With Click Consult your programmatic display and video campaigns are able to reach customers who are truly interested in your business, product or services, at the scale you want.

We are specialists in programmatic display, get in touch to discuss your strategy