Just type away and hit enter

Resources.
Content Marketing

Problems are a content marketer’s best friend – because helping customers to solve them is a basis for offering useful content that provides tangible added value and a satisfying customer experience.

Now that audiences are faced with more choices than ever before, brands need a more sophisticated approach to stand out from the competition – and relevant, consumable content marketing resources are the new currency to fulfil this.

Content marketing is the concept of creating materials of the highest quality, that are totally unique and that will attract and then engage with audiences online. If you want to make sales and turn your leads into transactions, then you have to undertake a strategy that balances the information that the consumers receive, so that they are drawn to ask questions, look a little deeper into the products and ultimately become a customer.

Identify the problems and challenges faced by your audience: what do they feel is holding them back from achieving success, or stopping them from reaching their goal? Identify how to provide them with information that offers a solution or a means of improving their circumstances, and you’ve unlocked the basis of your content marketing strategy.

You’re not haggling for a sale or commitment at this point, but acknowledging that you understand their needs and providing tangible evidence – a taster – of your brand’s expertise and capability.

Our content marketing tools provide with the know-how to:

  • Create a voice for your brand and tell your story
  • Identifying relevant topics to garner engagement
  • Offer real value
  • Cultivate relationships
  • Be where your audience is

  • Earned-media-marketing---Top-Level

    Earned Media Marketing Cheat Sheet

    Cheat Sheet

    Earned media takes many forms (traditional PR, blogger outreach, influencer marketing) - but what is it really and how can you succeed?

    View
    seo uncovered - analytics small square image

    Advanced Guide to Organic Search – Analytics & Measurability

    eBook

    While there are infinite possibilities as to how you can design and execute campaigns, there’s only one way to properly determine success – through analytics and measurability

    View
    5 ways to target your content better

    5 Ways to Target Your Content Better

    eBook

    Want to see real success with content marketing? Stop focusing on content creation and aim for better targeting instead

    View
    success with outreach boxet preview image

    Content Marketing Boxset

    Boxset

    The smarter you are with your content and campaigns, the better the results - the secrets behind a killer content marketing strategy

    View

    SEO-Uncovered-C4-Relationships-ebook

    Advanced Guide to Organic Search – Relationships

    eBook

    Often overlooked in favour of various techniques and hacks, relationships are an undervalued asset to any brand or search marketing professional. Find out why - and how to build them...

    View
    Making a business case for search marketing

    Making a Business Case for Search Marketing

    eBook

    6 common objections and how to respond. Every year we're asked the same things - as budgets are allocated - how can a marketing department justify the necessity of search. Here's how...

    View
    Googles URL builder ebook

    Google’s URL Builder

    eBook

    Want to monitor social referrals but disappointed at the level of detail available in Google Analytics? That's where custom URLs and UTM tracking comes in.

    View
    SBCM blog listing

    The Science Behind Content Marketing

    eBook

    Ever wondered why some content works and some does not, or how to devise content marketing strategies that deliver consistent, predictable results? You need to know the science behind search marketing.

    View

    ebook image

    Why Search Marketing is Marketing

    eBook

    Our everyday activities are moving increasingly to the web, making search marketing an extension of, rather than an alternative to traditional marketing.

    View
    Content marketing eBook

    Creating Conversations

    eBook

    Learn yo create unique, valuable content to engage your audience and generate qualified leads cost-effectively

    View
    Link Building through outreach ebook

    Link Building Through Outreach

    eBook

    What is outreach and how can you use it to boost your website's success?

    View