Social Media Strategy

Knowing what, when and where to post is the core of great social media campaigns.

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Activating your brand through social media

Social media strategy aims to give structure to a marketing technique that can be quite chaotic if not planned – a strategy that seeks to establish specific desired outcomes, demographic targets and the schedules, platforms and tactics needed to reach them.

The strategy involves using social platforms to market your business and activate your products and services. When planned and executed well, it can help you to reach new audiences, showcase your brand and create your own identity.

Award-winning social media strategies

No two approaches are the same with social media. What may work on one social platform may not necessarily work on others. The key to a successful strategy is understanding who your audience is, which platforms they use and how they are communicating. Using a solid foundation of research, we start to build your strategy whilst working with your brand to understand which areas need to be developed for your social voice, audiences and content to deliver the best results. Based on our research and thorough social media audit, we create a bespoke strategies designed to maximise your brand’s opportunities to reach your target demographic, encourage engagement and trust, and facilitate growth.

Engagement

Our proposed activity for ongoing engagement, analysis and reporting.

Monthly social consultancy recommendations.

Guidelines that set out clear, consistent and effective methods of social communication appropriate to your products, brand, platforms and location (both geographically and in the market).

This strategy is designed to maximise your brand’s opportunities to reach your target demographic, encourage engagement and trust, and facilitate growth.

Posting strategy

Content sharing (talking to)

Engagement (talking with)

Listening

Building trust

Use of images and other media

Relevance

Triggering the target audience

Communication summary

Audience growth

Identification of the best platforms and opportunities as well as advice on optimising for these.

Optimisation of social channels, enabling your audience to find you on social media and using search engines.

Identification of appropriate groups, individuals and influencers – who to engage with and when.

How to maximise your use of social groups and circles.

Recommendations on appropriate methods of interaction for building trust and engagement.

How can we enhance your social media?

Social media is increasingly important for any business big or small, and whether it’s the platforms we know now or those that may eventually replace them, there is likely going to be a social element to any successful marketing strategy for the foreseeable future. With our lives ever more online, and our communities moving in the same direction, we look to social media for word-of-mouth recommendations, for news and for interaction with brands we care about. Whether your brand is multinational or hyperlocal, our social media strategies can provide the following benefits and more:

Outlining how to turn consumers into brand advocates

Show the way to deliver audience growth and nurture existing relationships

Set out a measurable plan that can help deliver success and feed back into future improvement

Who we've helped...

Social Media & Paid Social

See how our teams delivered an integrated strategy across organic & paid social to deliver fantastic international results.

10,209 total engagements

4926 website clicks

+ 727 new page likes

View Case Study

Social Media

See how our social media campaign helped to deliver brand awareness and followers for a new product launch.

+ 850 New UK followers in week one

3,169 Organic engagements in week one

View Case Study

a member of Click consult's social team, smiling at their desk

Your dedicated social media experts

We’ve always been social – and over more than a decade have worked with brands to improve their social media presence. We believe that if you’re present on social media, then you should have a well-thought-out strategy. Our social media strategy experts are always happy to drill down and tailor the right strategy for your brand’s unique circumstances.

Our social media services

Social media, while often overlooked, is a key part of a brand’s online presence – it pays to ensure that you are making an effort to reach the right people with the right messaging. By using social media in the right way for your business - on the right platforms, in the right voice and at the right times - you can build a community of passionate brand ambassadors.

We've helped to grow brands of all sizes

Engaging social media to boost your brand

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